Why I Chose to Focus on Outsourcing and Why Healthcare Became the Mission

My path into outsourcing did not begin with healthcare.

It started with the internet.

In 1999 I founded uplinkearth, an early internet services company that helped businesses establish an online presence during the first wave of internet adoption. Like many startups at the time, we had more opportunity than we had resources. One of the ways we solved that challenge was by building a technical support team in India.

That decision changed the trajectory of the business.

By leveraging global talent we were able to provide round the clock support while keeping our cost structure manageable. It allowed us to grow faster than we otherwise could have. It also opened my eyes to something many small businesses still struggle to understand today. Access to the right talent can completely change what a company is capable of doing.

UplinkEarth continued to grow and was eventually sold in 2008.

After the sale I spent several years working with small and midsized companies as a consultant, helping them improve operational efficiency. Again and again I found myself helping these businesses implement some form of outsourcing. The pattern was clear. Small businesses often had great products and strong leadership but were overwhelmed by operational work.

The companies that figured out how to build distributed teams tended to scale faster and operate more efficiently.

In 2016 I had the opportunity to travel to the Philippines and help establish outsourcing operations there. Seeing firsthand how these teams could be built and managed gave me the confidence to stop consulting and build something larger.

That is how Snapscale was born in 2017.

But the real turning point came a few years later.

In 2020 a close friend of mine left a hospital system to start an independent physical therapy practice. I helped him think through the operational side of launching the business and quickly realized something important. Independent healthcare practices are overwhelmed with administrative work.

Scheduling. Insurance verification. Patient communication. Documentation. Billing coordination. The list never seems to end.

At the same time, the outsourcing options available to these practices were not designed for them.

Large outsourcing providers were focused on enterprise healthcare systems and typically required large staffing commitments. Freelancer marketplaces connected clinics with virtual assistants but offered very little oversight or operational structure.

Independent practices were stuck in the middle.

That was the moment when Snapscale began focusing on healthcare.

Instead of requiring large commitments, we built a model where a practice could start with one dedicated team member and expand over time. If the relationship worked, the practice could grow their team. If it did not, they could move on.

That simple approach removed a major barrier that had prevented smaller healthcare organizations from using outsourcing effectively.

Today Snapscale supports 139 healthcare clients across the United States. More than 300 team members support those practices every day, backed by an internal team responsible for recruiting, training, compliance, and operational oversight.

We operate delivery teams across the Philippines, Mexico, and India, allowing us to support everything from patient communication and scheduling to back office administrative work.

What makes this mission exciting is the size of the opportunity.

There are more than two hundred thousand independent healthcare practices in the United States. Most of them are trying to deliver excellent patient care while also managing an overwhelming amount of administrative work.

Another reason this work resonates with me personally is simple. Like many people, I value physicians who take the time to listen and engage with their patients. Anyone who has experienced thoughtful care from a clinician understands how important that relationship can be.

The reality is that many healthcare professionals today are overwhelmed by administrative work. Documentation, insurance requirements, scheduling logistics, and compliance tasks can consume a large portion of their day.

If we can help reduce even part of that burden, we help physicians focus on what they trained to do. Caring for patients.

That benefits the clinicians, who experience less burnout, and it benefits the patients who receive more attentive care.

At Snapscale we believe something very simple.

You cannot take the human out of healthcare.

Technology and automation will continue to evolve, and we actively embrace those tools. But the relationship between a clinician and a patient will always require human attention, empathy, and trust.

Our goal is to build the operational infrastructure that allows healthcare professionals to spend more of their time where it matters most. With their patients.

If we can help make that happen even a little bit, then we are doing something worthwhile.