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"Scaling isn’t about doing more—it’s about doing the right things, with the right people, in the right way. For us, that meant SnapScale." — Christina McGinnis, Owner & CEO, Redemption Orthodontics
In March of 2022, Christina McGinnis opened her first orthodontic clinic in Tallahassee, Florida. With no investor backing, no existing patient base, and no legacy referrals to rely on, she and her family accomplished what many only dream of—they built a successful practice entirely from scratch.
Fast forward less than two years, and Christina is preparing to open her second clinic across town. How did she scale so quickly in a competitive college-town market with a transient workforce? The answer wasn’t just clinical excellence or relentless local hustle—though she had plenty of both.
Her secret weapon? Virtual assistants (VAs) through SnapScale.
In a saturated market like Tallahassee, home to Florida State University and three other colleges, finding reliable, long-term team members is an ongoing challenge. Most in-person hires are students who move on after graduation.
"As a startup, we didn’t have the luxury of hiring and training people just to watch them leave in a year," Christina shared. "We needed consistency. We needed team members who would stick, learn, and grow with us."
Scaling meant more than filling chairs. It meant protecting culture, maintaining quality of care, HIPAA compliance, and duplicating systems without overwhelming her core team, or herself.
Initially skeptical, Christina began experimenting with virtual assistants as a way to support front desk operations. What she discovered surprised her:
“I thought we could plug them in to do everything our in-office team did. But we quickly learned VAs thrive when they’re given clear, repetitive processes with predictable inputs and outputs.”
So she adjusted her strategy. Instead of overloading her VAs with clinical complexity, she assigned them high-impact, process-driven tasks. The result?
Two full-time VAs now handle:
Recently, she onboarded a third VA focused solely on financials and insurance processing, this time from India, freeing her in-office team for higher-level tasks and patient care.
“They’re not replacing our team, they’re extending them. We didn’t eliminate roles; we elevated them.”
Christina’s story is inspiring, but it’s also highly practical. Here are her top takeaways for practice owners:
Christina’s story is inspiring, but it’s also highly practical. Here are her top takeaways for practice owners:
Christina’s story isn’t just a win for one orthodontic clinic owner, it’s a blueprint for forward-thinking doctors and clinic owners everywhere. The hybrid model, where in-office culture is protected and virtual talent supports admin and operations, is not only possible, it’s easy, reliable, and profitable.
Whether you're a dentist managing multiple locations, a hearing practice operator drowning in admin, or a specialty provider trying to scale without stress, Snapscale can help you get there.
In our webinar, Dr. Christina McGinnis will break down exactly how she used Snapscale virtual assistants to double her clinic locations, without doubling her stress.
Book a Free Discovery Call Today: www.snapscale.com/start.
Contact us or schedule a meeting for an easy high level conversation with no obligations.
We break down how it all works so there is no mystery about what happens if you are interested and want to take the next step.
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